Patty Held

Patty Held

Winery Consultant

Patty Held Wine Consulting

38 Shady Lane
Hermann, MO 65041

Phone: (314) 795-9770



Course(s): VIN 270 - Marketing for Small Wineries, VIN 272 - Tasting Room Management


Patty Held of Hermann, Missouri, graduated from the California State University at Fresno with a B.S. degree in Enology in 1982. She was winemaker at Taylor Wine Company in New York from 1982 to 1988 before returning to her family-owned winery, Stone Hill Winery, in Hermann, Missouri, where she was director of public relations and special events from 1988 until July, 2008. Currently, Patty has started her own winery consulting business, Patty Held Winery Consulting.  Since the 1980’s, Patty has judged at prestigious wine competitions across the country; California, New York, Missouri, Florida, Washington DC, Minnesota, Oklahoma, Iowa and Indiana.  In 2004, Patty was instrumental in forming the Hermann Wine Trail, a collaboration among seven local wineries for the purpose of promoting the Hermann area wine country. She serves as president of that organization.  Patty is an adjunct on-line instructor for Marketing for a Small Winery and Tasting Room Management classes for VESTA at  www.vesta-usa.orgPatty is America's Wine Trails industry advisor and part of the marketing team providing state-of-the-art mobile web and audio tours to wineries. She has been in the wine industry since she was five years old and has an exceptional grasp of all areas of the winery business; marketing and tasting rooms are her passions.

Current Activities

VESTA, the Viticulture Enology Science and Technology Alliance program which has a 21st century vision for education in grape growing, winemaking and winery marketing, adjunct instructor for the following online classes:

  • Marketing for Small Wineries
  • Winery Tasting Room Management

Wine Industry Conference Speaker

National and International Wine Judge with more than 20 years of experience:

  • San Diego International Wine Competition
  • Los Angeles International Wine and Spirit Competition
  • Indy International Wine Competition
  • National Women’s Wine Competition
  • Pacific Rim International Wine Competition
  • International Eastern Wine Competition
  • Jefferson Cup Invitational Wine Competition
  • Atlantic Seaboard Wine Competition
  • Finger Lakes International Wine Competition
  • Oklahoma State Fair
  • Florida State Fair
  • Iowa Wine Competition
  • Michigan Wine Competition
  • Cool Climate Wine Competition, MN

Hermann Wine Trail, Missouri – Founder and Director

Midwest Wine Press – Marketing column contributor,

Previous Activities

Stone Hill Winery – Owner, 1988 through July 2008

Public Relations and Special Event Coordinator for my family-owned winery. I have been in the wine industry
since I was five.

Enologist—California State University, Fresno, 1979-1982

  • B.S. Degree in Enology degree, cum laude
  • CSUF Enology Society President
  • Recipient of ASEV Scholarship (2)

Winemaker — Taylor and Great Western Wineries, Hammondsport, NY, 1982 through 1988

  • More than 1 million gallons of wine under the Taylor Wine Company label
  • Varietal wines under the Great Western label, including table wines made from native American, European-American hybrids and vinifera grapes, barrel fermented varietals, late harvest, ice wines, port, and cream sherry

Hermann, Missouri Area Chamber of Commerce

  • Board member
  • Wurstfest committee member
  • Tourism escrow committee chair
  • Tour of Missouri committee member

Speaking Engagements

2016 Surry College Winery Marketing Conference, NC

2016 Wisconsin Fresh Fruit & Vegetable Conference, WI

2015 Eastern Wine Exposition, NY

2015 New Mexico Winery Conference, NM

2012 Eastern Wine Exposition, PA

2011 Cool Climate Conference, MN

2011 License to Steal Winery Marketing Conference, Ohio

2011 Midwest Wine and Grape Conference, MO

2011 Kansas Grape Growers and Winery Conference

2011 Iowa Wine Growers Assn. Conference

2011 Nebraska Winery and Grape Growers Conference

2010 Michigan Wine and Grape Conference

2010 Illinois Wine and Grape Conference

2009 Winery Tasting Room Design and On-Site marketing Seminar, Surrey College, NC

2009, 2008 Wineries Unlimited

2009 Virginia Tourism Dinner, Chesapeake Bay Wine Region

2007 Unified Symposium

2010, 2008, 2007 – License To Steal Wine Marketing Conference

2007, 1986, 1984 Midwest Wine and Grape Conference

2007 Salesroom Profitability Conference, Vineyard and Winery Management Magazine

Illinois Wine and Grape Association Conference

Agri-tourism Conference, Missouri

Missouri Wine and Grape Board Marketing Committee – Member, 15 years


2008 — Missouri Division of Tourism Innovator Award, for Hermann Wine Trail
2007 — Hermann Wurstfest Hall of Fame inductee
1987 — New York Governor’s Cup winner, for Vidal Ice Wine