Retailing Wine: Customer Service Training Workshop

The Iowa Wine Growers Association, in partnership with VESTA, is pleased to present a one-day, customer service training workshop featuring Elizabeth Slater of In Short Marketing.Elizabeth travels the country and is recognized throughout North America as an authority on marketing wines, wineries and wine regions to consumers. The workshop will provide attendees with real-world solutions to help drive sales in the tasting room as well as to improve customer service techniques for winery employees. This workshop is designed for all marketing and front-line staff.

The workshop will be held Wednesday, April 8, 2015 from 9:00 a.m.-4:00 p.m. at Two Saints Winery in St. Charles. Lunch will be provided. Through VESTA’s sponsorship, the fee for this workshop is an affordable $30 for IWGA members and $50 for non-members. Questions? Contact Emily Saveraid at 515.664.7754 or Emily@iowawinegrowers.org. Registrations must be received by April 1, 2015. Space is limited! Register today!

Workshop topic details:

Join Elizabeth for an informational and engaging workshop focused on making your tasting room more successful. This full day session, tailored to meet the needs of the Iowa wineries will include segments on:

Customer Satisfaction: Keeping your customers connected and engaged increases their life time value to your winery

Shaping Your Story: Designing a story that gives your winery and products a permanent place in the minds of your customers.

Communicate your story to your employees and visitors

Wine Sales: Learn successful selling techniques in the tasting room and through e mail, social media and your website

 Social Media: Positioning your winery on social media and the importance of social monitoring and social response

Wine Clubs: Create and maintain profitable wine clubs.

 Events: Creating very special events to delight your customers; Selling at winery events; Tips to make your events more profitable.

Contact name: Emily Saveraid of the Iowa Wine Growers Association
Phone: Emily Saveraid: 515.664.7754
E-mail: Emily@iowawinegrowers.org
Admission price: $30 for IWGA members and $50 for non-members

Location: 15170 20th Ave, St. Charles, IA , IA 50240