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Marketing for the Small Winery

Marketing for the Small Winery

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This course explores the marketing strategies for small wineries. During the course, students will build a basic understanding of different aspects of marketing such as label design and packaging, tasting room promotion, and general marketing principles. It will also introduce various marketing channels including, social media, e-mail, word-of-mouth, and winery web sites.

Prerequisite: None


VIN 270 Syllabus_FA22.pdf (445.93 kB)


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VIN 270 Intro



Name Class Section
Document 1L Course section 1