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Marketing for the Small Winery

Marketing for the Small Winery

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This course explores the marketing strategies for small wineries. During the course, students will build a basic understanding of different aspects of marketing such as label design and packaging, tasting room promotion, and general marketing principles. It will also introduce various marketing channels including, social media, e-mail, word-of-mouth, and winery web sites.

Prerequisite: None

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VIN 270 Syllabus_FA21.pdf (248.45 kB)

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VIN 270 Intro

460.00

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Name Class Section
Document 1L Course section 1