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Ray Johnson Ray Johnson Instructor, Wine Studies Santa Rosa Junior College Santa Rosa, CA
(707) 824-8100 Website: www.rayjohnsononwine.com Course(s): VIN 266 - Sensory Evaluation VIN 274 - Wines of the World
ACCOMPLISHMENTS and QUALIFICATIONS
· Published author and skilled public speaker · Professional wine judge accredited at the California State Fair · Special expertise in wine business, sensory evaluation and the wines of Europe · Adept in management and training of employees and volunteers · Certified TCA threshold of 1 part per trillion · Editor and author of one of the Google’s Top 100 Wine Blogs
EDUCATIONAL HISTORY
· Master of Wine Business, University of Adelaide, Adelaide, South Australia, 2006 · Associate of Science, Viticulture: Wine Marketing and Sales, Santa Rosa Junior College Santa Rosa, California, 2000 · Bachelor of Arts, English Writing and Honors Philosophy, University of Pittsburgh Pittsburgh, Pennsylvania, 1984, Mathematics Minor · Sonoma State University, Wine Business Program, Professional Development Series Understanding the Intricacies of Wine Labels and Their Approval – 2001 · UC Berkeley Extension - Training and Human Resource Development Certificate 4 of 7 courses completed in 1999 – A average Writing the Feature Story · UC Davis Extension Introduction to Winemaking for Distance Learners Winegrape Variety Identification Workshop Introduction to Wine Analysis Introduction to Sensory Evaluation of Wine Advanced Tasting Seminar · Dale Carnegie Course: Effective Communications & Human Relations · Tom Hopkins Sales Training
PROFESSIONAL HISTORY
Sonoma State University, Rohnert Park, CA, 2009 Instructor, Wine Business Institute in the School of Business and Economics · Teaching Wine Entrepreneurship People’s Choice Wine Awards of Lake County, Middletown, CA, 2009 Director, Professional Wine Competition · Developing and managing the first professional wine judging in Lake County VESTA, Springfield, MO, 2007 – Present Instructor, Viticulture and Enology Science and Technology Alliance · Teaching 2 Sensory Evaluation classes to distance learners Santa Rosa Junior College, Santa Rosa, CA, 2000 – Present Instructor, Agriculture Department · Teaching 5 Wine Business and 10 Sensory Evaluation classes · Developing new curriculum and contributing to department projects TasteWine, San Francisco, CA, 2000 – Present Partner · Leading winetastings and seminars for groups of 6 to 600 · Creating events on themes of team-building and enhancing client relationships San Francisco Chronicle Wine Competition, S.F. & Cloverdale, CA, 2000 – Present Assistant Director · Managing the annual professional judging of over 3500 entries · Directing the annual public tasting for over 3000 participants UC Berkeley Extension, San Francisco, CA, 1998 – Present Instructor, Wine Studies · Teaching 6 wine classes and developing curriculum Draeger’s Markets, Menlo Park, CA, 1997 – 1999 Wine Consultant · Advised customers on their wine selections Safeway, Redwood City, CA, 1993 – 1997 Wine Department Manager · Purchased inventory and drove sales to #3 in the Nor. Cal. Div. – $40K weekly Breakthrough Seminars, Santa Rosa, CA, 1992 – 1993 Partner · Instructed and managed seminars in personal growth and business leadership Johnson Business Accounts, San Jose, CA, 1989 – 1992 Owner · Managed and developed a sales staff and independent contractors · Presented business seminars to groups of 20 to 1000 people · Awarded Leader of the Year by the Silicon Valley Leads Club
Safeway, Los Gatos, CA, 1988 – 1989 Wine Department Manager · Purchased inventory and drove sales to #1 in the district – $25K weekly
Christian Brothers Winery, St. Helena, CA, 1987 – 1988 Sales Representative, Tour Guide · Sold and merchandised wine in chains stores from Palo Alto to Monterey · Introduced the winery’s products and history to the public and trade partners Papillon Restaurant, Pittsburgh, PA, 1986 – 1987 Dining Room Manager · Wrote wine list with General Manager and trained staff La Normande Restaurant, Pittsburgh, PA, 1984 – 1986 Dining Room Manager · Hired, trained and managed dining room staff of a fine French restaurant · Began visiting French wine regions in earnest
PUBLICATIONS
Editor of the following wine education games and guides: · WinePassport California – 2005 · WinePassport Italy – 2005 · WineNotes – 2004 · Wine Party – 2004 · WineSmarts – 2003
Curriculum for New Wine and Wine Business Classes: · Wines of the World – 2009 · Cabernet Sauvignon – 2008 · Napa Valley Appellations – 2008 · Sideways: An Examination of Pinot Noir – 2007 · Wines of Australia and New Zealand – 2007 · Introduction to Agriculture & Wine Business Management – 2006 · Wines of France – 2004 · World Viticulture and Wine Styles – 2003 · Wine Industry Event Planning – 2002 · Wine Service and Hospitality – 2002 · Sonoma County Appellations – 2001 · Wine Regions of California – 2001 · Wines of California and Europe – 2000 · Great Wines of Northern California – 1999
Professional Appearances and Presentations
Wine Festivals, Meetings and Conferences
Television
Radio
WINE JUDGING
· California State Fair – 2009, 2007, 2005, 2004, 2003 · People’s Choice Wine Awards of Lake County – 2009 · Sonoma County Harvest Fair – 2009, 2007, 2006, 2004, 2003, 2002 · Wine & Spirits Magazine – 2009, 2008 · Cabernet Sauvignon Shootout – 2007, 2004, 2003 · International Eastern Wine Competition – 2007 · Pinot Noir Shootout – 2007, 2006, 2003 · Sign On San Diego.com – 2005 · California and Australia Wine Shootout – 2004 · World Wine Market International Wine Competition – 2004 · Chardonnay Shootout – 2003 · Santa Cruz Mountains Wine Competition – 2002 · San Francisco Chronicle Wine Competition – 2001 · West Coast Wine Competition – 2001, 2000 · California North Coast Wine Competition – 2000
TEACHING EXPERIENCE Academic classes Santa Rosa Junior College, Sonoma State University, U.C. Berkeley Extension and VESTA Napa Valley Appellations – from 2009 Wine Component Tasting – from 2009 Wine Entrepreneurship – from 2009 Wines of the World – from 2009 Sideways: An Examination of Pinot Noir – from 2008 Sensory Evaluation – from 2007 Wines of Australia and New Zealand – from 2007 Zinfandel – From Grape to Glass – from 2007 Wines of France – from 2006 World Viticulture and Wine Styles – from 2005 Wine Service and Hospitality – from 2004 Agricultural and Wine Marketing Fundamentals – from 2003 Agricultural Sales and Communication – from 2002 Wine Regions of California – from 2002 Wines of Italy – from 2002 Wine Industry Event Planning – from 2001 Sonoma County Appellations – from 2001 Agriculture & Wine Business Management (Intro. to Ag. & Wine Bus. Mgmt.) – from 2000 Country Wines of France – from 2000 Professional Wine Judging – from 2000 Winemakers of Sonoma County – from 2000 Great Wines of Northern California – from 1999 Wines of California and Europe – from 1998
Short courses and Seminars At:
Modules Include: Errors in Perception Faults and Flaws in Wine Formal Sensory Analysis in the Winery: Sensory Components Sensory Test Methods Tasting Methodology Wine Club Marketing – Making Your Wine Club a Long-Term Profit Center Working the Channel – A Professional Selling Workshop California Cheese California Wine and Food: A Guided Exploration of Pairing Champagne 101: Exploring the Myths and Mysteries of Champagne Discovering Your Favorites Entertaining with Wine at Home Food and Wine Pairing Harvest Fair Stars Hot Days and Cool Wines Restaurant Rituals and Wine Lists Retail Strategies Tasting and Talking About Wine Tasting Wine: A Primer for People Who Just Want to Enjoy It US Wine Labels Wines of Burgundy Wines of France Wines of Italy Wines of the Rhône Valley
Professional Service
· SRJC Agribusiness & Wine Studies Advisory Committee – 2009, 2008, 2007, 2006, 2005, 2004, 2003, 2002, 2001 · SRJC Shone Farm Foundation Presentation – 2009 · SRJC Wine Studies Curriculum Committee – 2009, 2008, 2007, 2006, 2005, 2004, 2003, 2002, 2001, 2000 · VESTA Curriculum Conference – 2009 · SRJC Wine Marketing Presentation to the University of Boras Delegation – 2008 · SRJC Agribusiness & Wine Studies Advisory Committee Winetasting Presentation – 2007 · SRJC Agriculture Department Adjunct Faculty Hiring Committee – 2008, 2007 · Sonoma County Showcase – 2008, 2006, 2005, 2004, 2003 · SRJC Warren Dutton Agricultural Pavilion Dedication – 2006 · U.C. Berkeley Wine Studies Curriculum Committee – 2006, 2005 · Bay Area Community College Consortium, Wine Studies Major Review – 2005 · California Community Colleges AG & NR Midwinter Institute Wine Presentation – 2005 · SRJC Ag Expo – 2005, 2004, 2001 · SRJC Career Fair – 2005 · SRJC Warren Dutton Agricultural Pavilion Agstravaganza Auction Committee – 2005, 2004 · Santa Rosa Women’s Leads Club Winetasting Presentation – 2004, 2001 · SRJC Ag Trust, Occasional Agriculture Department Representative – 2004, 2003, 2002 · Slow Food Russian River Valley Convivium – 2004, 2003 · California Community Colleges Statewide Wine Studies Curriculum Review – 2003, 2002 · North Bay Career Fair – 2002 · Spring Lake Retirement Community Winetasting Presentation – 2002 · SRJC District Appreciation Social – 2002 · SRJC Harvey Hansen Memorial Social – 2002 · SRJC Agribusiness and Wine Studies Advisory Committee Curriculum Presentation – 2001 · SRJC Agriculture Department PDA Winetasting Presentation – 2001 · SRJC Richard L. Thomas Classroom Agstravaganza – 2001 · SRJC Shone Farm Wine Sales – 2001 · SRJC Viticulture Hiring Committee – 2001 · Santa Rosa Wine Club Winetasting Presentation – 2000
This web page last updated Wednesday November 18, 2009 Web page maintained by Michelle Norgren
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